This ultimate guide lists 20-30 amazing veteran-owned clothing and accessory brands that resonate with similar standards. Each of these businesses is committed to serving in some way by supporting jobs for veterans, donating proceeds to veteran nonprofits, or simply creating tough, made-to-last gear with pride on American soil.
If you consider yourself a patriotic shopper, an active-duty service member, or even someone who appreciates good clothing with a purpose, you might find something here for yourself. You'll find inspiring founder stories, powerful missions, and apparel designed to be visually appealing and stand for something greater.
Included per entry are:
● Brand Summary: Learn the brand's origin, military ties, product focus, and what differentiates them.
● Website Link: Shop the products and support veteran entrepreneurs.
● HQ Location: Get an insider knowledge of sites where American manufacturing is thriving.
These brands are creating a new definition of wearing your values, from tactical streetwear to high-performance athletic gear to everyday patriotic staples.
1. Bamtech USA
About: It started with a common problem: athlete’s foot. Our founder, a Navy veteran, spent years in gear that trapped sweat, caused irritation, and never held up. Instead of settling, he built something better.
Our first product was a bamboo performance sock designed to fight athlete’s foot head-on - moisture-wicking, odor-resistant, and tough enough for long days. People loved it.
Now, Bamtech makes a full line of bamboo-based shirts, base layers, and activewear, all manufactured in the USA. No shortcuts, no imports—just gear built to keep you moving and comfortable, no matter what your day throws at you.
● Website: bamtechusa.com
● HQ: U.S.-based in Pasadena, California. Completely manufactures everything in the United States.
2. Torch Warrior Wear
About: TORCH Warrior Wear was founded by Air Force veteran Haley McClain Hill, who served as an Active Duty Air Force officer after graduating from Penn State's ROTC program - and uniquely, also worked as an NFL cheerleader for both the Atlanta Falcons and San Francisco 49ers during her military service.
Born from Haley's frustration with uncomfortable uniform undershirts, TORCH created the first-ever bodysuit designed specifically for women in uniform. Female personnel make up only 17% of active duty forces, so their needs are often overlooked - TORCH fills this gap with tactical but comfortable apparel.
● Website: torchwarriorwear.com
● HQ: Los Angeles, California
2. Ranger Up
About: This name is steeped in military and veteran culture. Ranger Up is a marvelous idea of military lifestyle apparel from 2006 with the first stirrings of activity by a U.S. Army infantry officer, Nick Palmisciano, and supported by Tim Kennedy-a UFC-fighting ex-Special Forces soldier-who made his name as the first-ever military lifestyle apparel brand.
From mission-driven ragged T-shirts to very limited-edition MMA culture-military history sort of gear, they have built an independent following for themselves with their very courageous style.
The apparel is tough and symbolic, purposely designed for warriors, patriots, and those who never quit.
● Website: rangerup.com
● HQ: Raleigh, North Carolina
3. Combat Iron Apparel Co.
About: Founded by a United States Army veteran in the heart of Georgia, Combat Iron Apparel is a family-wide company that pours patriotism, fitness, and humor into all its designs. Self-designated as clothing for the "tactical athlete" (men and women who train under a soldier's mindset), the brand markets athletic wear, casual wear, and accessories, all made and printed with the utmost pride in the United States.
Their bold graphics often feature pro-military stances, dark humor, or motivational quotes that speak directly to first responders, veterans, and gym-goers alike. In 2025, Combat Iron was recognized among the top veteran-owned tee brands for its balance of function and attitude.
● Website: combatironapparel.com
● HQ: Gainesville, Georgia
4. Freedom Fatigues
About: Created by veterans with a purpose, Freedom Fatigues is a Michigan-based apparel brand blending comfort, conscience, and a hint of patriotism. Their tagline, "Wear Your Freedom," symbolizes the commitment to American manufacturing and the cause of utmost importance to the veteran community—mainly PTSD and suicide prevention.
Every single product is American-made through and through. Products have athletic cut tees, sweatshirts, patches, and hats for the patriots who want more besides the bold designs—activism for a cause. A certain percentage of every sale goes to nonprofit organizations dedicated to veterans' and first responders' mental health and well-being.
With sleek cuts, great quality materials, and designs that speak their mission, Freedom Fatigues is a brand that talks the talk and gives back at every step.
● Website: freedomfatigues.com
● HQ: Detroit, Michigan (Metro Area)
5. Zero Foxtrot
About: Zero Foxtrot fits the bill for a brand that speaks to the edge, attitude, and legacy of the cosmos military life. Based in Austin, Texas, and founded by a veteran who was formerly with the Marine Corps, the company is much more beyond the clothing label-and it desires to honor the spirit of the warrior, past and present.
The vintage-style military-themed gear the company offers includes t-shirts, hats, and accessories that draw inspiration from classic military ethos, history, and mindset. The motto is very clear: "Death Before Dishonor." Zero Foxtrot boasts a huge cult following of active service members, veterans, and civilians who relate to its dark, gritty, and unflinching personalities.
The brand also sells coffee, besides apparel, morale patches, and collectibles, while supporting different veteran and military heritage efforts.
● Website: zerofoxtrot.com
● HQ: Austin, Texas
6. Nine Line Apparel
About: Nine Line Apparel is arguably the most well-known veteran-owned fashion brand, started by an ex-Army captain and his wife to create apparel that expresses patriotism, honor, and sacrifice. The company's name, Nine Line, refers directly to an emergency medical evacuation radio call on the battlefield, seizing the urgency with which service members face life-and-death situations.
Having grown from a garage startup to a multimillion-dollar company, the brand offers everything from tactical hoodies and American flag-themed t-shirts to accessories, outdoor gear, and home décor. More than a business, Nine Line is a social enterprise- a portion of whose proceeds go to benefit veterans, first responders, and their families, with special collaborations for issues like PTSD, homelessness, and Gold Star families.
Nine Line stands proudly American, broadcasting a bold message to instill unity, bravery, and strength in every citizen.
● Website: ninelineapparel.com
● HQ: Phoenix, Arizona (Relocated from Savannah, Georgia, in 2024 to expand operations)
9. Danger Close Apparel
About: Having a name heard within the Special Operations community, Danger Close Apparel was born of an idea held by an Air Force Special Ops veteran who wanted to honor these elite units' intensity, camaraderie, and legacy. Early in the brand's formation, they honored those living "in the danger zone," thereby acknowledging life with and after uniform service.
Danger Close appeals to those who embrace the special ops world's low-key professionalism and adrenaline rush, featuring aviation-inspired prints, SOF gear, and subtle flag patches. Their t-shirts are typically designed by veterans who inject inside jokes, motivational sayings, and legendary aircraft callouts that make sense to aviators and operators alike.
Danger Close Apparel also donates a percentage of its proceeds to veteran transition programs to help newly transitioned veterans keep their warrior identity while adjusting to their new life.
● Website: dangercloseapparel.com
● HQ: San Diego, California
10. Frontline Military Apparel
About: A veteran-owned and Marine Corps-driven business, Frontline Military Apparel instills the spirit of Semper Fi into its superlative military and patriotic wear. Shirt graphics range from devil-dog-approved to funny takes on military slang-they carry pride and humor that perfectly speaks the USMC language.
In vintage style, classic Marine mottos combine with an unabashed voice representing what it means to be worthy of that title of the Marine. Each piece is printed and shipped out of the U.S., which stays true to its support of American labor and veteran entrepreneurship.
From Frontline, a selection of money is donated to wounded warriors' programs and military family outreach. So whether you aligned yourself, made a living in that lifestyle, or helped those who did, this brand gives them a way to wear the legacy with pride.
● Website: https://frontlineapparel.com/
● HQ: Salisbury, North Carolina
11. Devil Dog Shirts
About: Steeped in the valor, remembrance, and commitment of the revered United States Marine Corps, Devil Dog Shirts has made a bold statement as a forceful and objective apparel line for Marines, whether past, present, or future. A veteran-owned business, Devil Dog Shirts was formed to protect and market the culture and legacy of the USMC warrior, and their collection conveys that very spirit down to every stitch.
From Marine insignia tees and challenge coins to face masks, decals, patches, and even K9 gear, Devil Dog Shirts seeks to fill the flesh-and-blood needs of military spouses, veterans, and patriotic supporters through an eclectic and ever-growing product catalog. One iconic brand promise they go by is the "Blood Stripe Guarantee" - a lifetime guarantee on product quality and customer satisfaction that represents their promise to excellence, embedded with the image of the red stripe worn by Marine non-commissioned officers and officers.
Alongside producing American-made gear, the company donates to various causes affecting the military community. It goes out of its way to support veteran service organizations and morale-boosting initiatives.
● Website: https://devildogshirts.com/
● HQ: Virginia Beach, Virginia
12. STZY Socks
About: If you say it as "stay-zee," STZY Socks is a Marine Corps veteran-founded brand that believes performance gear starts from the ground up—literally. Built for athletes, service members, or anybody doing anything, their premium socks provide comfort, support, and endurance.
What many see that makes STZY special are the moisture-wicking, blister-prevention, and articulation-and-breathable designs: a greater mission is stitched into every single pair. A portion of each sale is used to contribute to veteran mental health programs, from therapy organizations to peer support and suicide intervention resources. It is a brand that goes from conception in design to take care of implementation and finally ends with a social impact.
Their collection includes bold styles that express military pride, athletic grit, and an uncompromising drive for performance. Whether working out, heading into formation, or going for groceries, STZY stands for keeping one's feet grounded physically and mentally.
● Website: stzysocks.com
● HQ: San Diego, California
13. Authentically American
About: Authentically American was founded by Dean Wegner, a former U.S. Army Helicopter Pilot and West Point graduate, with the bold dream of returning to American jobs through a revival in domestic apparel manufacturing. Whatever they make--from polos to dress shirts, sweatshirts to caps--these pieces are 100% American Made, sewn by workers inside the United States who earn fair wages.
While some might claim patriotism in marketing, authentic American truly delivers. Their clothes proudly represent unobtrusive and classic American designs suitable for corporate branding, school spirit wear, and varsity athletic departments, judging by the everyday American patriot. They have even undertaken joint economic patriotism marketing programs with major universities and nonprofits.
They also support charities focusing on vets and share some of their revenues with various organizations that assist vets with career transitions and housing support.
● Website: authenticallyamerican.us
● HQ: Nashville, Tennessee
14. Oscar Mike
About: Derived from the military radio code for "On the Move," Oscar Mike becomes a potent combination of apparel and advocacy. Founded by an injured Marine Corps veteran, Noah Currier, the company was established with one overriding mission: to empower disabled veterans through adaptive sports.
What started as a clothing company quickly turned into a charitable outlet for direct service. The Oscar Mike Foundation channels every dollar raised through apparel sales to support adaptive sports programs, equipment custom-built for these athletes, and life-changing events for those wounded while serving their country. They say: "Mobility equals freedom."
Oscar Mike offers a range of high-quality, functional gear like performance tees, hats, workout gear, and casualwear- all designed for movement, literally and metaphorically. The apparel inspires people to live boldly, push the limits, and stay "on the move."
● Website: oscarmike.org
● HQ: Marengo, Illinois
15. Til Valhalla Project
About: The Til Valhalla Project is an endeavor so deeply felt that people would call it a movement to memorialize fallen heroes and curb instances of veteran suicide. When one of his closest brothers-in-arms passed away by suicide, this veteran conceived the idea as a mechanism of grief, love, and the desperate need never to let a hero fade from memory.
Purchases go toward memorial plaques for Gold Star families, usually in a surprise delivery for cherished remembrance and respect. The sales also go toward groups that work to prevent veteran suicide so that, in some way, there exists actual help in the lives of those here and now.
Their apparel includes tees, hoodies, hats, and flags, often bearing such heartfelt words as "Heroes Live Forever" or "Never Forgotten." Each item reminds us that the honor, sacrifice, and legacy live whenever we speak their names or wear them close to our hearts.
● Website: tilvalhallaproject.com
● HQ: Middleburg, Florida
16. Woobie Official
About: If you have served in the armed forces, you may have enjoyed a "Woobie," a soft poncho liner cherished by soldiers worldwide. Woobie Official has taken this spoonful of nostalgia and made it into a runaway fashion trend. Founded by vets, this brand creates exceptionally comfortable hoodies, joggers, ponchos, and shorts using old-school woobies' fabric.
Every item pays tribute to field comfort—great for chilling post-mission, after a workout, or a post-hike. The brand has gained cult status among active service members, veterans, and civilians who value warmth, tradition, and long-lasting durability.
Beyond training and apparel, Woobie Official upholds charity collaborations and outreach targeted toward the military, infusing comfort and fraternity into every product.
● Website: woobieofficial.com
● HQ: Frisco, Texas
17. Grunt Style
About: Loud and proud patriotic wear sits in a league, and all it's courtesy of is Grunt Style. Conceived by Army veteran Daniel Alarik, the brand became an instant cultural reference due to its lifetime guarantee and "Pride in Self, in Military, and Country" motto.
Grunt Style turned out the gimmick-laden graphic tees, outerwear, accessories, and drinkware that unabashedly scream America First. The designs center around Second Amendment rights, themes of freedom, and veteran humor-all the ingredients of a witch's brew that would be attractive to the full spectrum of patriots.
The company also backs nonprofit organizations, hosts parties for vets, and helps bring awareness to PTSD and veteran unemployment.
● Website: gruntstyle.com
● HQ: San Antonio, Texas
18. Line of Duty Apparel
About: Founded and operated by U.S. veterans, Line of Duty Apparel combines performance design from military and first responder ideals. Their gear aims to pay tribute to deserving men and women of uniform and then mission-first graphics, functional fabrics, and sharp design aesthetics. On their path of active help to veterans through programs and donations, one of their partners is the Wounded Warrior Project.
● Website: lineofdutyapparel.com
● HQ: North Carolina
19. SOFLETE
About: An intersection of elite fitness, tactical mindset, and lifestyle apparel, SOFLETE was created by Special Operations veterans. The company pushes warriors (past and present) to live life to the fullest with the motto: "Die Living."
SOFLETE sells the latest fitness wear, training T-shirts, workout programs, and supplements that blend cutting-edge training knowledge with the special operations attitude of no-BS presented. Their fitness app and remote coaching platform have been widely accepted among military athletes, first responders, and hardcore civilians.
Besides apparel, SOFLETE's veteran owners are also heavily engaged in building an active community offering nurturing resources related to mental resilience, post-service reintegration, and performance optimization.
● Website: soflete.com
● HQ: North Carolina
20. Club‑214
About: The Club-214 is a veteran-owned clothing brand that serves as a community builder and fosters connections among fellow service members. The apparel line consists of everyday essentials® tees, tanks, hoodies, and hats, with a portion of the proceeds from Super Club sales going to organizations supporting veterans. The name and graphic are meant to convey a sense of strength and unity, with the pricing of all apparel being conscious of our veterans, circling under $60.
● Website: club‑214.com
● HQ: Based online; mission to support veterans through apparel
21. American Trigger Pullers (ATP)
About: American Trigger Pullers (ATP), founded by U.S. military veterans, produces rugged, mission-oriented apparel for the combat arms community. The brand's graphics represent on-the-ground battlefield realities and speak directly to the warriors of yesterday and today.
ATP boasts our patriotic tees, caps, patches, and decals, each precision-made and authentically designed. With mottos like "Born to Fight, Trained to Win" and "Every Day is Leg Day in the Infantry," the brand takes pride in the sense of humor and grit encapsulated in every product.
A percentage of ATP's proceeds go toward charitable causes benefiting our veterans and first responders, including groups working for PTSD recovery, Gold Star families, and adaptive sports.
● Website: americantriggerpullers.com
● HQ: Dallas, Texas
22. K9 Tactical Gear
About: Founded by a United States service member and his wife, K9 Tactical Gear remains a dynamic family-owned business that produces military-grade working dog equipment for law enforcement, military handlers, and K9 sports enthusiasts worldwide.
From tactical vests, leads, and harnesses to training aids and muzzle systems, everything is made in-house to assure durability and quality. Risks and performance are accounted for when designing all their products for use in high-stress situations, be it a battlefield or an urban environment.
The brand also has a casual clothing line and hats for dog handlers and supporters who want to show off their K9 pride. Through a sharp focus on quality craft, the employment of veterans, and the welfare of working dogs, K9 Tactical Gear has created a world of its own.
● Website: k9tacticalgear.com
● HQ: Rocklin, California
23. Born Primitive
About: Having been born into a military family and carrying a strong patriotic ethos until today, Born Primitive is an elite fitness and lifestyle brand that markets products, mainly performance wear, CrossFit apparel, and activewear made in America.
Having been built to embody values such as resiliency, accountability, and discipline by two Navy veterans, the brand has to be widely supported by the athletic and veterans community, particularly CrossFitters, firefighters, and tactical athletes.
Born Primitive donates a percentage of the proceeds to military-related and first-responder charities and breast cancer organizations; they continue to remain unique through their commitment to veteran employment and American manufacturing.
● Website: bornprimitive.com
● HQ: Virginia Beach, Virginia
Why Supporting Veteran-Owned Clothing Brands Matters
Buying American-made is already a mindful, impactful consumer decision—supporting veteran-owned companies takes that impact one step further. Oftentimes, these companies are started by individuals who have owned up to great challenges yet continue their service toward the community even after shedding the uniform. These brands create jobs, encourage conscientious production, support interventions for mental health, and promote charitable organizations. What a force of good!
Just by shopping with them, you are buying ethically produced, American-made ( Some of them, like Bamtech ) , high-quality, sustainable gear and investing in the future of ethical manufacturing while honoring the brave men and women who once defended this country.
To refresh your memory, here is a list of all the brands of apparel and accessories that are veteran-owned, U.S.-made, and should be on your radar:
Conclusion: Choose Apparel That Stands for Something
These veteran-owned brands offer something different amid a world of fast fashion and outsourced production — authenticity, grit, and a mission-first mentality. Whether you are an active-duty servicemember, veteran, proud civilian, or just a citizen trying to keep your dollars from meaning nothing, these companies allow you to wear your values.
And if you want apparel that takes sustainability, performance, and U.S.-made to another level, then Bamtech USA is your one-stop shop.
Dive into the collection and be a part of a movement redefining the American apparel industry — one bamboo-fiber shirt at a time.
If you haven't already, please check out our latest blogs on ---
The Complete List of American Made Clothing Brands
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Affordable American Made Clothing Brands Under $100
